Here are some tips for writing an award entry for your entry:

• Read the guidelines: Once you are officially entered we will a provide a PDF explainer to help you structure your submission. 

• Answer the questions clearly: Make sure to answer all questions in the entry. 

• Start with a summary: Write a short, concise, and precise summary to grab the judges' attention. 

• Provide evidence: Back up your claims with evidence, such as testimonials or customer survey stats. 

• Focus on your message: Make sure your message is clear and focused at the start of your entry. 

• Proofread: Read, proofread, and test your entry to make sure it's short, simple, and understandable. 

• Consider the word limit: Try to stay within the word limit, which is usually between 450–500 words. 

• Consider the judges: Judges are human beings who like stories, so help them enter your story. 

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When writing about your cafe or coffee shop, you can also consider:

• Why do customers like love your place, what stands out that makes it special? 

• What challenges did you overcome to make to make your coffee shop standout? 

• How is your business promoted?